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“As a consultant, your product is your expertise. Your content demonstrates your expertise. By creating and publishing content, you provide your potential clients with value and a “sample” of your expertise. If your content is helpful, then you’ll increase the chance they get to know you, like you and trust you.” – Michael Zipursky
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“In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.” – Harold Geneen
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